Where’s Your Audience?

George Beverley
8 min readOct 21, 2020

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How to research your customers and build a better business.

Just imagine the scenario… for weeks and months, you’ve poured your heart and soul into your new idea, and you’re down to the moment of launch. Excitement builds as you press the buttons:

  • Emails — sent
  • Website — published
  • Campaigns — live

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George Beverley

I write about customer research. Day job is with Runway Growth Consulting. AKA The Audience Detective and part-time lecturer at Arts University Bournemouth.