Member-only story
Shades of Grey
Small differences can be important.
On a cold morning back in January, I was on Poole Quay, asking fishermen about skills.
Weeks later, I drove to a remote Dorset village hall, to listen to a group of farmers.
I doorstepped builders and spoke to web designers.
Why? All in the name of research for the Dorset LSIP.
Last Friday, my colleagues delivered some of these research findings to a group of stakeholders…
There was nuance in the research findings.
Did you switch off after reading that headline?
I don’t blame you.
We don’t have time for nuance these days. If you’re in business. You live in a black-and-white world:
- Lead / Sale
- Profit / Loss
- Good / Bad feedback.
We’re so busy, it’s hard to be nuanced. But sometimes, it’s all about nuance.