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See The Unseen 🤓 #132

George Beverley
4 min readFeb 3, 2023

Hey, 👋🏼

It was parents evening recently.

Picture the scene:

Smiling parents exit classroom. Bump into other parents and say things like ‘glowing report’, ‘ideal student’ and ‘a joy to teach’.

They talk about the good and gloss over the bad. I include myself in that too.

Continuing the school theme, can we start with a little test? 👇🏼

A little test for you

Play the video below and follow the instructions please…

Monkeying around.

What did you think of the video?

Did you miss that thing on the first viewing?

It’s a bit of fun but does show how our brains play tricks on us.

We miss or skip stuff!

Like how we see the good in our kids and conveniently skip the bad stuff.

We see what we want to see.

Ever heard of mental models? It’s a branch of psychology. 🧠

Mental models are how we see things in the real world.

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George Beverley
George Beverley

Written by George Beverley

I write about customer research. Day job is with Runway Growth Consulting. AKA The Audience Detective and part-time lecturer at Arts University Bournemouth.

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