Lessons From the Library

George Beverley
5 min readJan 1, 2021

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One morning in early January 2009, I walked out of my house and headed for the library around the corner. Lily Allen’s ‘Fear’ was playing in my ears through my iPod.

It was a miserable time of year. The economy was in freefall. Experts still didn’t know ‘where the bottom of the market was’. The world was on its…

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George Beverley

I write about customer research. Day job is with Runway Growth Consulting. AKA The Audience Detective and part-time lecturer at Arts University Bournemouth.