It’s Mine Already

Hey, 👋🏼

Apologies for the radio silence.

I’ve been away.

This week I’m talking endowments. Not the one to do with life insurance…

I rarely test drive cars. 🚗

I don’t try on a lot of clothes. (Obvs)

I avoid free trials.

I don’t ‘cos I know if I do I’ll end up buying.

It’s a thing.

Coined by behavioural economist, Richard Thaler, the Endowment Effect is when you feel like you already…