George Beverley
1 min readJun 19, 2019

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I’ll happily clap this ‘till the cows come home. Thanks for sharing Lawrence. It’s something I realized when the previous agency I co-owned went belly-up almost 10 years ago. I’m so glad that Lawrence has been calling this out.

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George Beverley
George Beverley

Written by George Beverley

I write about customer research. Day job is with Runway Growth Consulting. AKA The Audience Detective and part-time lecturer at Arts University Bournemouth.

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