Copy That

Supercalifragilisticexpialidocious! Even with emojis, gifs and Instagram. Words still matter — here’s my attempt to explain why.

George Beverley

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Doctors orders

Spell to sell

How much could a spelling mistake cost your business?

That typo on your website might cause a potential customer to think twice before they buy.

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George Beverley

I write about customer research. Day job is with Runway Growth Consulting. AKA The Audience Detective and part-time lecturer at Arts University Bournemouth.