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Copy That
Supercalifragilisticexpialidocious! Even with emojis, gifs and Instagram. Words still matter — here’s my attempt to explain why.
Spell to sell
How much could a spelling mistake cost your business?
That typo on your website might cause a potential customer to think twice before they buy.
Your client might rage if you spell their name wrong.
But typos can cost a lot more…
Ever heard of NASA's exploding hyphen?
July 22, 1962, at 9:21 AM, US space rocket Mariner I was launched.
Less than five minutes later, the mission was aborted. $80 million wasted. Why? All because of a tiny typo in the mathematical code.
A NASA official was sent to US Congress to explain the failure:
“[The hyphen] gives a cue for the spacecraft to ignore the data the computer feeds it until radar contact is once again restored. When that hyphen is left out, false information is fed into the spacecraft control systems. In this case, the computer fed the…
