Cycle courier on road with pavement and shops in background
Source: Wikipedia

Confessions of a Cycle Courier

Back in the early 1990s, I was trying to break into advertising and there was one surprising thing that helped.

George Beverley
4 min readJul 23, 2023

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I was a young creative looking for my first job. There were no graduate schemes or formal paths to employment.

In London’s adland, it was more about who you knew.

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George Beverley

I write about customer research. Day job is with Runway Growth Consulting. AKA The Audience Detective and part-time lecturer at Arts University Bournemouth.