What can we learn from kids creativity?
I reckon we can learn and unlearn a lot…
Forget marketing agencies or Silicon Valley start-ups — visit a primary school.
It’s half-term, kids are bringing home their projects.
If you don’t have kids, cast your mind back…
In the case of my daughter, it was a volcano made from leftover Amazon packaging (see above)
Companies looking to ‘innovate’ should go back to primary school rather…
It was a miserable time of year. The economy was in freefall. Experts still didn’t know ‘where the bottom of the market was’. The world was on its ass. I was rock bottom too. I’d lost my job and had racked-up huge debts thanks to a failed business venture. I was missing the perks of a full-time job — the salary, mobile phone and a computer. So I was off to use the library PC and WiFi.
The library had two PCs that you could use for 20 mins. On that morning, one PC was not working, so the library…
Village greens, seat belts and why we struggle to think about the future.
Long Melford owes its existence to Suffolk’s wool trade that started in the middle ages. The village has beautiful buildings that reflect the wealth of the merchants who once lived there.
Long Melford lies between Bury St. Edmunds and Sudbury. If you drive through the village from the east, you’ll travel down one of the longest high streets in the UK. You’ll pass bakeries, antique shops, pubs, butchers and towards the end, you drive past The Bull Hotel, a beautiful timber-framed building built in 1450.
How to research your customers and build a better business.
Just imagine the scenario… for weeks and months, you’ve poured your heart and soul into your new idea, and you’re down to the moment of launch. Excitement builds as you press the buttons:
Now you wait. And wait. The anticipation is killing you.
Then nothing. Silence. No traction. No sales. No interest. Zilch.
Your world slowly unravels in front of you. The blood, sweat and tears hurt. Was it all for nothing? What happened? Where do you go next?
If you‘re a’ ‘people watcher’, you’ll notice the traits and quirks that make humans different. You’re not creepy — just an observer of what makes us all tick. That is a valuable skill. If you’re in marketing, you might group these people into segments.
Perhaps you label them the ‘target audience’. But, as those segments grow, it’s less about people — more about ‘data’. Dashboards get built and slowly, the invisible barriers go up.
To get meaning from the data, we have to use numbers. I don’t know about you, but I forget numbers––but names and faces stick with me…
The truth hurts. That’s why we avoid it. Confronting truth can be so painful that we put things in the way to cushion the blow.
Al Gore summed this conflict up neatly in the title of his Oscar-winning documentary, ‘An inconvenient Truth’.
Let’s face it: the truth IS inconvenient.
At times, truth is an irritant to the status quo. Gore’s film certainly stirred up the orthodox view of the environmental agenda. His movie was released in 2006. Since then, the ecological movement has marched on. Greta Thunberg has made her mark. A climate emergency has been declared.
But still, others…
How we validate ourselves and our business ideas.
The road heads away from the sea, past the cinema, casino, and a hotel where The Beatles once stayed. The road hits a fork. Left down to the square and right up towards the church as it turns into Gervis Place. Just before the church on the right-hand side, is a cupcake shop. Years before it was a shoe shop called Jones.
One day I was walking past Jones the shoe shop, it was having a closing down sale. One thing caught my eye. …
We never had a chance to say goodbye. It was a conversation I don’t think he wanted to have. But the last thing he did was wink at me. It was his way of acknowledging the parting.
He died in a beautiful hospice called Forest Holme. It’s full of the most incredible and wonderful people ever to walk this earth.
It was the end of a wretched time for Dad and all of us.
Pancreatic Cancer is hard to diagnose and almost impossible to treat.
And so it was that way with my Dad.
One early September Monday in hospital…
‘Social Currency’ is a valuable concept to build on as we emerge from the bunker mentality that Covid-19 has forced upon us.
Social Currency describes the validations we seek and crave from our fellow humans.
As lockdown lifts, some of us are starting to see people again. We need to. We are social creatures. We get huge amounts of value and validation from being ‘social’.
Getting your product or service recommended by word of mouth (WOM)?
In order to do that, you need to get your message into a network of people. Not any old Tom, Dick or Harry. …