Hey, 👋🏼 How are you doing? I’m gonna take you back in time. Think Don Draper from Madmen fame… 👇🏼 Back in the old days of advertising, wise folk would say: ‘Interrogate the product until it confesses its strengths’. When I was a jobbing ad creative, I’d look for product strengths but sometimes I found weaknesses. So then the ad’s job…